So, in this section, I’ll provide some recommended practices for optimizing title tags and subheadings:

One technique to guarantee your readers click on your content and help it rank higher for SEO is to conduct keyword research. While this is critical, it is equally critical to choose them intelligently.

A title like “Conditioning And Acclimation Methods To Train A Puppy,” for example, is descriptive and direct, and it includes keywords like “methods,” “train,” and “puppy.” However, it also employs technical phrases that confuse readers and cause them to lose interest.

Instead, a title like “5 Best Practices For Puppy Kennel Training” is straightforward, simple, and employs terms that the general audience is familiar with.

You must also include keywords in your meta description, subheadings, and body copy.

While you want your titles to be detailed, you must also guarantee that they will not be chopped short on a SERP.

For example, while I could have titled this post “Different Types of Capitalization to Use for Page Titles & Subheadings,” it would be too detailed and would miss out on keywords.

However, it would be too lengthy, uninteresting, and maybe cut short on a SERP. It’s also unlikely to pique the reader’s interest.

Instead, think about what the reader will see as they scroll through SERPs to ensure you don’t lose their attention right away.

Include Emotional Hooks

Alternatively, as I said previously, start with a teaser, “5 Best Practices.” The reader will then think, “Oh, I’d want to know what those are.” You’re addressing their issue, and they know precisely what to anticipate from the content.

Consider the benefits your content gives and proceed from there.
Consider why someone would want to read this. What will they discover? How can you utilize it to establish a favorable relationship with your brand?

Capitalize Properly

Finding the right time to capitalize words is crucial. If you do this incorrectly, the title can seem spammy, like this one “FiVe BEST CREdit ScOrEs TIPS.”

I mean, I would scroll right past that. I don’t want to get a computer virus or take tips from someone who writes like this and leaves errors in their titles.

So let’s fix that one: “5 Best Credit Score Improving Tips.” Maybe not the best title, but I’m sure you can see the differences from the original title.

You can also use the Capitalize My Title tool to find the best capitalization practice for every format.

best Title Tools 

See what I did there. Short descriptive and uses alliteration to make the subheading more engaging.

Anyways, I already mentioned one tool earlier, but here are a couple more to consider.

Different Types Of Capitalization

Here’s a breakdown of the types of capitalization:

Capitalization: From what we discussed earlier, it is where the first letter of each word is uppercase while the others are lowercase.

Sentence case: Commonly practiced, the first letter in the first word is uppercase, and the rest of the word and sentence is lowercase.

Title case: This is where the main words of a title are capitalized except connective words like “and, a, for.”

Lowercase: It is when all words are in lowercase.

All caps: It is often used with CTA buttons like “CLICK HERE” and tabs.

Small caps: These are great for subheadings where you want them to stand out but are used in a smaller font than the rest of your text, “HELLO THERE,” and are usually the exact font you’re using.

UpperCamelCase: This is when the spaces are removed between words, but the first letter is capitalized, “LikeThis.”

lowerCamelCase: It displays a word in lowercase except for the second letter, such as “iPad.” But usually, both lower and upper camel cases are used by programmers for coding.

SNAKE_CASE: Instead of using a space, the underscore is used to separate words. The words are usually all uppercase or all lowercase.

Is capitalization important for SEO rankings?

While capitalization isn’t important in title tags, it’s generally best to use title or sentence case to make it easier for potential readers to sift through search results.

If you don’t style your title in a reader-friendly manner, it might have an impact on your click-through rate (CTR). A Semrush research, for example, found a reduction in CTR when the title was difficult for readers to skim.

Another hing to keep in mind is that URL capitalization does affect in SEO, but not directly. Here’s a resource you may use to learn more.