Gain a competitive edge by targeting specific, intent-driven long-tail keywords. Discover easy-to-rank phrases relevant to your business using tools like Semrush’s Keyword Magic Tool. Stand out against big brands by catering to niche search queries.
Integrate keywords strategically in titles, meta descriptions, and headers. Enhance visibility and click-through rates by incorporating target keywords in URL slugs and early in content. Bold search queries in meta descriptions to captivate user attention.
Craft content aligning with conversational queries to capitalize on Google Voice Search. Utilize Semrush’s Keyword Magic Tool to discover relevant questions and secure your spot by providing concise, keyword-friendly answers within your content.
Keep your site technically sound by conducting regular SEO audits. Identify and address issues like slow page speed, sitemap errors, and broken links using tools like Semrush’s Site Audit. Ensure optimal performance for improved search rankings.
Combat transient search rankings with periodic content updates. Use Google Search Console to identify declining pages and refresh them with up-to-date information. Fix broken links and ensure mobile-friendly formatting for an enhanced user experience.
Improve page speed and user experience by optimizing images. Compress files before uploading using tools like TinyPNG. Verify image performance with Google’s PageSpeed Insights and resize flagged images for optimal page performance.
Enhance Google Images ranking and accessibility with descriptive alt text. Follow best practices, including concise descriptions and relevant keywords. Make your images understandable for both Google and users relying on screen readers.
Optimize your Google Business Profile for local searches. Ensure accurate information, appealing photos, and positive reviews. A well-optimized GBP increases visibility in local searches, leading to more clicks and conversions.
Secure prime real estate with featured snippets by targeting longer, question-based keywords. Utilize tools like Semrush’s Position Tracking. Build credibility and improve search rankings by earning quality backlinks through Help a Reporter Out (HARO).