Before closing their first deal, eCommerce traders should familiarize themselves with packaging. In this digital era, customers are not just after the product. They want the full experience that goes along with it, and secondary packaging is an integral part of it.
In the past, secondary packaging was a simple box meant to safeguard the item before and during shipping. However, it has now become the crucial point of the first interaction between a brand and its customers—a gorgeous honey label that announces an exceptional product that changes lives.
Going With the Times
The importance of the unboxing experience is becoming more widely recognized. These days customers are making videos describing their experiences unboxing everything from electronics to clothing. Currently, the unboxing videos on YouTube are over 41 million.
An effective packaging strategy can be a terrific way for businesses to increase brand recognition and customer interactions. The distinction between primary and secondary packaging is becoming hazier due to the rising demand for originality and creativity in secondary packaging.
While goods still need protection, secondary packaging can be exciting and create a unique experience. It may come as colored packaging with colorful logo stickers, envelopes, and messages inscribed on the side.
Some packaging even has a unique opening method to add to the unwrapping excitement, such as utilizing branded tissue paper. The customer is more likely to share the unboxing experience if it’s exciting.
The primary packaging and the item come next, and how they are presented is very crucial. The primary should be thoughtfully and distinctively exhibited when the secondary package is opened, and the level of creativity inside and outside the box should be comparable.
Although it’s great to have a distinctive and fascinating exterior, if the product is subpar, the buyer may not enjoy the experience. The integration benefits the brand greatly while providing some thrill to the customer.
A simple “thank you” card to go with the product could significantly impact how a customer feels toward your brand or product. Many companies are already implementing the use of this powerful and inexpensive tool. The integration of these two types of packaging has made it almost impossible to tell primary and secondary packaging apart.
Keeping up with emerging trends is vital for any business to remain in the market. While you may have to spend more, the outcome is worth every penny.
It Goes Beyond the Product
Other than holding the primary packaging, secondary packaging also holds additional on-trend items. Some companies are not just sending customers personalized notes but gifts and free samples as well. How these items are presented is very important, which has traditionally been the sole use of primary packaging.
What was previously two distinct, autonomous packaging components have now been combined to form a single, practically unidentifiable whole. The secondary packaging is now seen as an essential component of the product and the entire “unboxing experience,” as opposed to just being a package with an item inside.
Companies must understand this and incorporate it into their brand’s packaging if they want to keep up with the competition. Contact a professional packaging firm to set up your packaging the right way.
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