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Google Trends provides information about user searches; in this tutorial, we’ll go over more sophisticated ways to use Google Trends for SEO and content strategy.

One Google tool that provides a lot of information for content production and SEO is Google Trends.

Google Trends provides marketers with a plethora of options to refine their approach and optimize for superior results, ranging from real-time search trends to related inquiries and category data.

This post will serve as a comprehensive manual for using Google Trends for SEO and content marketing, covering all the topics you need to know.

You’ll discover what Google Trends is, how it differs from other keyword tools, and how to make the most of it so you can increase traffic and succeed.

Now let’s get going.

What Is Google Trends?

Google Trends is a tool for query analysis that provides a graph representation of search trends over time.
Up to five keyword search terms can be compared, and the results can be adjusted based on search surface (image, news, shopping, and video) as well as location, topic, and time period.

The keyword data can be customized in four different ways:

Geographical location (nationally or globally).
Topic categories (all 25 categories at once plus all categories).
Four distinct search results pages (YouTube, news, shopping, and image).
Tempo.

What Differences Exist Between Keyword Search Volumes and Google Trends Data?

The absence of keyword search volume data sets Google Trends apart from other keyword research tools.
On a scale from 0 to 100, it displays the percentage of search queries that were made.

Keyword volumes are displayed by third-party paid SEO tools, but they are merely approximations.

Third-party reporting tools typically buy data from other suppliers and use it to produce statistical estimates. The majority of data providers are software firms that get user-provided anonymous search data.

The most accurate keyword search data is found in Google Trends, which is derived from a sample of Google’s real search data. Because the actual volume of data is in the billions and too large to process, Google Trends uses sampling.

Google clarifies:

Google Trends only uses a sample of Google searches, but since we process billions of searches every day, this is adequate.

Entire data set access would be too much to handle in a timely manner.

Through data sampling, we can examine a dataset that is representative of all Google searches and derive insights that can be applied minutes after a real-world event occurs.
Google explains

Google Trends does not offer keyword volume data, but it does offer keyword volume data expressed as a percentage, where 100% denotes the maximum volume of traffic for the specified time period.

How Can I Use Google Trends to Find Popular Items?

Google’s “trending now” webpage and the Google Trends Explore tool are the two ways to find popular searches.

The top twenty daily search trends for the current day are displayed on Trending Now.

How to Utilize Google Trends for SEO & Marketing

Numerous methods exist to manipulate various filters for obtaining actionable search query data.

Google Trends can also be employed to uncover new keyword phrases to target.

1. Utilize Google Trends Search Operators

Google Trends responds to search operators, altering the displayed data. There are four search operators:

Quotation marks: ” ”
- Example: “keyword1 keyword2”
- Displays data exclusively for the exact match of keywords in the same order within the quotation marks.
Plus sign: +
- Example: keyword1 + keyword2
- Shows keyword data for search phrases with either keyword, displaying data for keyword1 or keyword2.
Minus sign: –
- Example: keyword1 -keyword2
- Presents searches for keyword phrases containing the given keyword but excluding phrases with the keyword indicated by the minus sign.
No search operators
- Example: keyword1 keyword2
- Displays search interest in keyword phrases containing the given keywords in any order.

2. Uncover Insights From Time-based Trends

View keyword data across extended periods or shorter time frames.

Long Period Trends

Set Google Trends to show traffic trends since 2004, revealing audience trends.

Upward long-term trends: Focus on creating content for consistently rising trends.
Downward long-term trends: Adapt content strategy if the trend is steadily declining.
Spikes with regularity: Identify seasonal patterns with spikes at regular intervals.

Example: Review a five-year trend for WordPress, WordPress software, and WordPress.org.

Google Trends offers “related topics” and “related queries.”