Google has introduced a fresh search functionality for finding shopping bargains that utilizes the Google Shopping Graph as its foundation. This graph comprises comprehensive information regarding global shopping, and alongside this, Google has also made several enhancements to Chrome to enhance its shopping capabilities.
During the late 1990s, portals were popular, especially AOL. However, they lost popularity when Google introduced a simplistic search box, eliminating the clutter commonly found in web portals at that time.
Image capture showing Google’s fresh Deals Page.
Google may not officially refer to it as a shopping portal, but if we define a web portal as a webpage that gathers shopping details from various sources on the internet and presents them to users in a user-friendly format, then Google’s latest search feature can be considered a shopping portal.
Additionally, there have been announcements regarding modifications to Chrome’s mobile and desktop versions, aimed at transforming them into web browsers with a stronger focus on shopping.
One of the main additions is a fresh method for users to save products to a designated folder for future reference. Users can also keep track of prices and access what Google refers to as “price insights,” a novel feature exclusive to the desktop version of Chrome.
According to Google, a majority of shoppers, specifically eight out of ten, express their worry regarding finding the most beneficial offer for their holiday purchases.
The purpose of these added features is to offer users a greater number of deals on all the items they desire.
Google is bringing forth new features, which include:
- Improvements in searching made possible by utilizing the Google Shopping Graph.
- Google Search now offers a new page dedicated to showcasing available deals.
- The latest updates on Chrome allow users to easily find and access discounts from various websites.
- The latest addition to Chrome’s desktop version is the Price Insights tab.
- Other methods to monitor prices across various retailers for identical products.
- New Google Search Deals Destination
- To find the latest shopping deals, users can access the new search feature called Shop Deals. This function directs them to a unique search destination specifically designed for discovering discounted products, resembling a portal.
Individuals can now visit the recently launched Shop Deals destination page in order to discover the most affordable prices for items available in ten different categories.
The offers are presented as discounts, sales, and promotional events.
The carousel contains ten different product categories.
- Electronics
- Women’s Apparel
- Men’s Apparel
- Home & Garden
- Toys & Games
- Sports & Outdoors
- Health & Beauty
- Travel & Luggage
- Baby & Kids
- Pet Supplies
The shopping data is arranged in the specified sequence on the Shop Deals page.
A menu that provides links to ten different shopping categories for easier navigation.
Selection of promotions provided by particular retailers
The arrangement of specific discounts categorized in rows based on more detailed shopping categories.
Here is a lineup of specific categories for shopping deals that are detailed and specific.
- Shirts & Tops
- Cell Phones
- Toys
- Pants
- Kitchen Appliances
- Handbags
- TVs
- Skin Care
Users have the option to click on a link that is labeled as More categories in order to discover additional shopping categories.
According to Google:
“You have the ability to browse through categorized carousels of offers, which consider your preferred shopping items based on your Google sign-in information. Additionally, you can view well-known stores that offer discounts on the products you are searching for.”
If you are interested in a product, you can either click on the product or visit the merchant site to gather more information.
Chrome for mobile and desktop now includes enhanced shopping features that aim to improve the user experience while shopping online.
When a new tab is opened, consumers can see offers on products they previously looked at in the “resume browsing” section.
In the Chrome address bar, users can now find a new symbol called the “Discount tag icon.” This symbol alerts users to the presence of coupon codes on shopping websites they are browsing in Chrome.
determined by a number of factors, including the search engine algorithm and the relevance of the codes to the search query. managed by merchants through their Merchant Center settings.
Shopping Insights Feature
Also announced is that the The Chrome Shopping Insights function is coming to Chrome Desktop.
Google Chrome will display a label called “Shopping insights” in the address bar. By clicking on it, a side panel will appear with a new section displaying typical prices, a graph showing the price history of the item in the last 90 days, and a button for tracking price drops on any ecommerce store selling the same product.
The explanation provided by Google is as follows:
“It is a common situation that causes uncertainty: you have discovered the ideal present, yet you can’t help but wonder if the price will decrease after your purchase. Over 25% of individuals admit to delaying their holiday gift-giving due to the possibility of the gift being priced lower at a later time.”
In order to resolve this dilemma, we are now introducing the price insights features that are already accessible on Search to Chrome on desktop.
If you come across these valuable information on a shopping website, there will be a “Shopping insights” label displayed in the Chrome address bar. By clicking on it, a new section will open in the Chrome side panel, presenting the usual price range and a graph illustrating the price history of the product for the previous 90 days.
Image showing the Shopping Insights tab in Google Chrome
Image captured by the writer from a picture found on Google.
Google’s Price Insights support page explains this feature:
“Price insights for the specific product can be found on the shopping product page.”
It indicates the price level of a product, whether it is low, average, or high, as well as the fluctuations in its price over the past few months.
We determine the average price of a product by gathering information from various sellers on the internet, not limited to what is offered on Google Shopping.
Shopping Bell For Discount Notifications
Lastly, the mobile version of Chrome now has a shopping bell icon placed next to the name of a product. This bell will notify the user with price alerts if the price of the product decreases on any online retailer’s website, not limited to the one the user is currently browsing.
Takeaway
Google aims to arrange all the information in the world and ensure it is accessible and helpful to everyone.
The goal to arrange data is logical considering the fact that the majority of consumers, around 80%, worry about the cost of presents for the holiday season.
Merchants may have a dislike for Google directing their customers to other stores.
However, this might suggest that it is increasingly crucial to establish a favorable connection and confidence with customers, encouraging them to choose a trusted merchant for their shopping needs.
