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Beginners Guide A GA4 Google Tag Manager 2023

Let’s all get you started with this simple beginner’s tutorial to configure Google Analytics 4 using Google Tag Manager.

Learning a new skill, such as Google Analytics GA4, might be daunting. Add in the fact that there is a coming deadline, and you can’t afford to put off getting started.

To help you start, I’ve created an easy-to-follow beginners guide for setting up GA4 with Google Tag Manager.

We’ll look at how Google Tag Manager works, followed by a simple 5-step GA4 setup guide using images.

Defined Google Tag Manager

Google Tag Manager (GTM) is a free tag management tool that lets you add and change code segments (tags) that gather and send data to Google Analytics.

Historically, advertisers would obtain a section of code from a third-party provider, such as Facebook Ads.

This code would gather and transmit information back to Facebook on how people from Facebook Ads interacted with the site.

Developers were heavily relied upon by site owners and marketers to install the code directly on the website.

However, if we use Google Tag Manager, all we need to do is place one snippet of code on the website, and that container will act as a go-between for your site and third-party vendors.

Any tags we need to add or change can be done from the GTM interface.

Difference Google Tag Manager vs. Google Analytics

Google Tag Manager (GTM) and Google Analytics (GA) are two separate products that work together to provide you with the data you need to make informed marketing decisions.

Google Tag Manager is used to store and manage code; it is essentially a container.

Within the tag manager, there are no reporting options and no possibility to examine data.