7 Ways to Use Google Trends for SEO & Content Marketing

Discover 7 sophisticated strategies for using Google Trends to unlock unique keyword research data.

Google Trends is a very effective tool for keyword research, especially when utilizing advanced search settings that are almost invisible.

Explore the many Google Trends menus and choices to find apparently limitless methods to learn more about term search traffic.

Discover innovative strategies to maximize the effectiveness of one of Google’s most significant SEO tools.

The Importance of Google Trends

While Google Trends is reliable, it does not provide traffic statistics.

It displays the amount of inquiries done as a percentage on a scale of 0 to 100.

Paid SEO tools, unlike Google Trends, give keyword traffic volume figures.

However, such figures are simply approximations based on a combination of internet traffic data providers, Google Keyword Planner, scraped search results, and other sources.

The clickstream data is often derived from anonymised traffic data collected from users of particular pop-up blockers, browser plugins, and free anti-virus software.

The SEO tools then do a computation based on their best prediction of how the data interacts with Google keyword search and visitor volume.

So, although professional SEO tools predict keyword traffic, the data shown by Google Trends is based on real search queries rather than educated guesses.

That is not to suggest that Google Trends is superior than paid keyword research tools. When combined with paid keyword tools, it is possible to generate a near-accurate estimate of genuine keyword search volume.

Other capabilities in Google Trends can aid with proper segmentation of keyword data, which can help with understanding what geographic regions are optimal for advertising efforts and discovering new and trending terms.