Google provides a list of 6 SEO Tips for Ecommerce Websites for integrating structured data and Google Merchant Center to improve the search results for your e-commerce website.
|6 SEO Tips for Ecommerce Websites by – arforbes.com|
In order to maximize the visibility of your website in search results, Google offers 6 SEO Tips for Ecommerce Websites that integrate structured data with Merchant Center.
In a recent video posted on the Google Search Central YouTube channel, Developer Advocate Alan Kent thoroughly explains each recommendation.
Kent stresses the usage of Google Merchant Center throughout the presentation since it enables shops to contribute product data via structured feeds.
Since Merchant Center feeds are computer-readable, data is collected from them more reliably than it is when Googlebot crawls your website.
That does not, however, imply that you should abandon the use of structured data on product pages in favor of just relying on Merchant Center. Even if you send Google a Merchant Center feed with your product data, structured data about the products is still crucial.
Google may compare structured data on your website with data from the Merchant Center feed.
The focus of Google’s SEO advice for e-commerce sites is on maximizing the potential of both tools.
Here is 6 best tips for Ecommerce website
1. Check Product Indexing
When crawling a website, Googlebot may overlook pages that aren’t connected to other sites. Some product pages on e-commerce websites, for instance, can only be accessed through on-site search results.
By using technologies like an XML sitemap and Google Merchant Center, you can make sure Google indexes all of your product pages.
Google will find every product on your website with the use of a Merchant Center product feed. The URLs of the product pages are sent to the Googlebot crawler so that it may utilize them as possible entry points for crawls of further pages.
2. Verify The Theories concerning Product Price Search Results
Google may display your original price in search results rather than the discounted price if it erroneously pulls pricing information from your product pages.
It is advised to provide structured data to your product sites and supply Google Merchant Center with structured feeds of your product data in order to correctly deliver product information such as list price, discounts, and net pricing.
Google will benefit from this when determining the right pricing from product pages.
3. Decrease Prices and Availability Lag
Your website’s pages are indexed by Google based on its own timetable. Therefore, until the next crawl, Googlebot could not pick up on modifications to your website.
Due to these delays, search results may not update as quickly as site updates like a product running out of stock.
The best course of action would be to try to reduce discrepancies in pricing and availability information between your website and Google’s interpretation of your site as a result of time delays.
Google advises using Merchant Center product feeds to update sites on a more regular basis.
4. Check That Products Qualify for Rich Product Results
Product structured data must be used in order to qualify for rich product results.
Google suggests including structured data on your product pages and a product feed in Merchant Center in order to receive the unique rich product display style.
By doing this, you can be confident that Google will be able to extract product data and offer rich results.
Rich results are only shown at Google’s discretion, even when the properly structured data is there.
5. Distribute Data on Local Product Inventory
The first step is to add your actual business location to your Google Business Profile. The second is to provide Merchant Center a local inventory feed.
Google is aware of the actual location of your goods thanks to the product IDs and store codes included in the local inventory feed.
Google suggests using a tool called Pointy as an extra step. A Google product called Pointy links to your point-of-sale system in-store and automatically updates Google with inventory information from your actual shop.
6. Register to Google Shopping tab
Your items can be listed in the search results but not on the Shopping tab.
The simplest approach to determine whether your items are appearing on the Shopping page is to search for them.
It takes more than just structured data and product feeds to qualify for the Shopping tab.
Provide product data feeds through Merchant Center and choose to get “surfaces throughout Google” to be eligible for the Shopping tab.
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